Digital Marketing Manager

As the Digital Marketing Manager, you will be responsible for supporting with the delivery of the digital marketing plan for a UK Wholesale Company, to drive revenue growth, new business leads and customer engagement through all online sales channels, specifically via the eCommerce website.

Ref: ZR_6142_JOB  ·  Posted on 26 April 2021

Introduction

As the Digital Marketing Manager, you will be responsible for supporting with the delivery of the digital marketing plan for a UK Wholesale Company, to drive revenue growth, new business leads and customer engagement through all online sales channels, specifically via the eCommerce website.

 

This is a newly created role within the company, our client is looking for someone who is innovative and driven and can work well within the existing team. As the Marketing Manager you will support our Head of Marketing, and the wider Marketing Team, to deliver all digital marketing activity – in particular, our clients own digital acquisition strategy. As part of a team of five, you will be responsible for planning, owning and activating digital marketing campaigns (including social, lead generation, website, emails, CRM etc) and reporting on their success.

Key responsibilities
  • Developing and implementing Digital Marketing and eCommerce Strategy
  • Working with senior stakeholders internally
  • Managing multiple digital marketing agencies
  • Customer Journey Mapping / Planning
  • Lead Generation
  • Analytics, Reporting and Dashboards
  • Delivering new digital systems / ways of working
Skills & experience
  • Experience working within a digital marketing role, ideally within a B2B environment and/or a digital acquisition role
  • Have a solid understanding of digital marketing techniques to join the team
  • Previous management of digital campaigns, in particular lead generation activity and the management of multiple digital agencies, is essential
  • Have technically sound digital knowledge to brief and manage agencies effectively
  • Knowledge and understanding of Google Analytics and eCommerce tools to track and improve digital performance and build reports and dashboards
  • Ability to build strong, lasting relationships with customers
  • Experience working with Magento, or a similar eCommerce system, would be advantageous
  • Experience delivering digital marketing campaigns is essential, including PPC, social media, SEO, marketing automation, email marketing (the previous use of Hubspot would be advantageous)
Apply for role
Permanent Management Digital Report Analysis Analytics Stakeholder Ecommerce Strategy

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